Karen Gonzalez
Portfolio
*Please view on desktop for optimal experience*
(She/Her/Ella)
Illustrations and Handwriting
Work Sample: The Unsung Collective
As the social media manager for The Unsung Collective, under the direction of Dr. Tyrone Clinton Jr., I demonstrate a diverse skill set encompassing social media management, analytics analysis, and grassroots community engagement. In my role, I am responsible for curating and producing organic content, including feed posts, reels, compelling captions, website updates, newsletter copy, and linktree enhancements. Through my efforts, I have significantly increased The Unsung Collective's visibility, growing our follower count from less than 300 to over 600. Notably, our engagement through reels has consistently garnered 800-1,000 views daily on Instagram. Our impact has transcended borders, with social media playing a pivotal role in our organization's discovery and subsequent feature in a Brazilian exhibit. Having joined The Unsung Collective in December 2022, I have implemented a consistent social media strategy, contributing to our growth and success since its inception in 2020.
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Work Sample: Isolated Thoughts Podcast
Designed by me*
Work Sample: Make Music NY
Profile photo frames designed to help promote Make Music Day
Highlight Covers
Website I maintained
Work Sample: Tayz Enriquez-Banuelos
Tayz illustrated a butterfly image which i incorporated into her logo design.
Work Sample: The Vybe llc.
The Vybe LLC started as a capstone project which turned into a business. Kierah, the owner, reached out to me to assist with the branding, website design, and initial social media posts for her events.
Email Sample
International Women's Day
Work Sample: Lambda Theta Alpha Latin Sorority, Inc.
Reels & Video Samples
10k Celebratory Post & Animation
#InCaseYouMissedIt
IG Story Transition
Directed and conceptualized parameters for members to submit reels for promotion for our National Convention 2021, which took place virtually.
Every Friday, we recap the posts we made in our Facebook and Instagram stories that week. Above is a transition video I made to segue into #ICYMI (In case you missed it) Fridays.
Social Media Banner Design
Frequent Post Template Examples
Throwback Thursdays
Motivational Mondays
Letter Tuesdays
Member Spotlights
LTA Gives Back
LTA's Around the World
Through my role on the National Public Relations Committee for Lambda Theta Alpha Latin Sorority, Inc., I gained valuable insights into the creative potential within stringent brand identity guidelines. I actively sought innovative approaches to maintain campaign freshness while upholding the sorority's distinctive brand image.
Newsletter Sample:
The purpose of this newsletter is to help engage current and alum members of the Zeta chi Chapter at the University of Northern Colorado. As an Alumna I volunteered to design the newsletter and help create copy to give a hand to the active members of the undergraduate chapter.
Tutorial:
Caption:
Is the algorithm hiding LTA from your timeline? Fear no more! You can now never miss a post again by adding us to your #IGFavoritesSection.
Step 1: Tap on the Instagram logo on your home page.
Step 2: Select the favorites tab and search @lta1975. Tap "Add" and click "done."
Step 3: Repeat step 1, and you will now see @lta1975 on your main feed.
Bonus tip: tap on the drop-down menu parallel to the word "favorites" to add more accounts to your favorite list!
What other accounts will you be adding to your favorites?
#lta1975 #instagramtutorial #FYI #IGfeatures #InstaFavorite
Thank You!
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designsbykpg@gmail.com for inquiries